Board of Directors

Michael Haaf

Senior Vice President of Sales and Business Strategy for Food Lion LLC

Michael J. Haaf is Senior Vice President of Sales, Marketing and Business Strategy for Food Lion LLC. He joined Food Lion LLC in 2003 and directs all of the company’s marketing and business strategy endeavors, including advertising, marketing research, business analysis, sponsorships, corporate communications, the MVP customer loyalty card program, and innovative work in customer segmentation and store clustering analysis. Under his direction, Food Lion LLC has created and launched two successful retail chains: Bloom and Bottom Dollar Food.